Integrating Social Media

Coast Management Solutions will integrate, build, link and/or maintain the following social media with any level of involvement you desire:

  • WordPress, Google, integrated or other blog(s).
  • YouTube, Facebook, BlogTV, or Ustream videos
    (we also Integrate videos and stream directly on your website.)
  • Twitter, Facebook
  • Instagram, Pinterest, Flikr
  • Others

Understanding Web Hosting

To be accessible on the internet, your website needs to be stored on a server with special internet connectivity. For most small businesses, this is best accomplished by using a web hosting service. Several types of hosting servers are available in a wide range of costs. The type of hosting server you select depends on the size and complexity of your website.

Some of the things to keep in mind when selecting a web hosting solutions are:

How much bandwidth (data traffic capacity) do you need?
How much server space do you expect to use?
Will you allow external advertising to appear on your pages?
The following are common types of web hosting services:

Free hosting services: Some limited website hosting is often provided by your internet service provider (ISP). This type of service generally has a small bandwidth allotment, limited server space for storing files and might require you to allow advertising banners to appear on your pages. Because the service is free, this is the least costly hosting option available. However, the limitations in bandwidth and server space offered by most free hosting services might mean fewer customers are able to visit your website.

Shared hosting services: Shared hosts store multiple websites on a single server. Each website holder rents a pre-determined amount of server memory and bandwidth from the host. In return, the host keeps the website running and available. Next to free web hosting, shared hosting is the least expensive option available.

Dedicated hosting services: Dedicated hosts provide you with private servers and connectivity, giving you complete control over your website. You get to use all of the server space and bandwidth available for that server; however, you must also do all maintenance and support on your own website. The cost of this type of service is usually negotiated based on the server size and bandwidth you require. Prices for this service tend to be higher than shared hosting services.

Managed hosting services: Managed hosts provide you with servers and connectivity, as well as maintenance and support for your website. Like dedicated hosting services, the cost of this type of service is negotiated based on your specific needs. This is the most expensive hosting option. However, the services might be worth the added expense, especially if you don’t have a web manager on your staff.

Now that you know what to look for in a web hosting service, you need to think about some other things when creating your own website.

Keep these things in mind when selecting your domain name:

Make it meaningful: If your domain name is a sequence of random letters and numbers, you can’t expect customers to remember it. However, if your domain name is easily associated with your business, it’ll be the first thing that comes to mind when customers want your service.

Keep it short: A long address is harder for customers to remember and to type into their web browser. Imagine having to remember and type www.new-york-fifth-avenue-deli-and-bakery.com every time you want sandwiches delivered for a lunch meeting. Wouldn’t you rather type www.deli5.com?

Keep it simple: Some companies use their initials for their domain name, such as www.bn.com for Barnes & Noble. It doesn’t lend itself to every name though—the fictitious New York Fifth Avenue Deli and Bakery might not be recognizable as www.nyfadab.com.

 

Understanding and selecting domain names

The first thing your website needs is a domain name, which is the unique identifier for your site. It tells the web browser how to find the server where your website is stored. Domain names can consist of letters (English alphabet a to z), numbers (0 to 9), hyphens (-) and an extension (.com, .org, .edu or .net, among others) known as a top-level domain. Each level of the domain name is separated by a dot (.) The most common domain names consist of three levels—hostserver.company.extension, for example www.deli5.com.

All domain names must be registered with a domain name registry service to ensure that names aren’t duplicated on the World Wide Web. Registering a domain name costs between $8 and $35 per year. How much you pay for your domain name depends on the registry service you sign up with.

Think of your domain name as an alphanumeric phone number for your website. It’s unique—no two phone numbers can be the same—and when a customer dials your number, it connects them to your business. However, your phone number is randomly assigned to you, but you get to pick your own domain name.